Hearts and bytes
Donald Rumsfeld says Islamic extremists are winning the propaganda war.
"Our enemies have skillfully adapted to fighting wars in today's media age, but for the most part we — our country, our government — has not adapted," he said.
He quoted Ayman al-Zawahri, the chief lieutenant of al-Qaida leader Osama bin Laden, as saying that their terrorist network is in a media battle for the hearts and minds of Muslims. Rumsfeld agreed, saying that the battle for public opinion is at least as important as the battles on the ground in Iraq and Afghanistan.
The extremist groups are able to act quickly on the information front, with relatively few people, while the U.S. government bureaucracy has yet to keep up in an age of e-mail, blogs and instant messaging, he said.
"We in the government have barely even begun to compete in reaching their audiences," Rumsfeld said.
Rumsfeld has often described the U.S. government as being disadvantaged by its ponderous approach to dealing with the media, and he has pushed for the U.S. military in particular to try innovative approaches to getting out its message to the Islamic world.
He has also complained that the U.S. media tends to focus too much on the negative aspects of U.S. involvement in Iraq.
When blogger Bill Roggio went to Iraq, funded largely by contributions from his readers, the Washington Post denounced it as an attempt by the US military to buy favorable opinion. When the US military placed stories in Arab newspapers, the stories, even though they were factually correct, were likewise denounced by a press jealous of its independence. How can Donald Rumsfeld's claim that Jihadis are shaping public opinion unopposed be understood in this light? Readers are invited to comment.