The name goeth before ... even by itself
Al-Qaeda is mining Facebook to unearth personal details of coalition military personnel. "The MI5 analysts have seen that many thousands of servicemen and women had posted personal details on those websites and had included news of their careers, pictures of themselves in uniforms and details of past postings. “Those details in the hands of al-Qaida operatives offer invaluable information,” Evans warns."
Whether they like it or not; and whether they realize it or not, nearly every person who uses the Internet creates an online reputation which reveals details and conveys an impression independent of the actual truth. I describe some of the issues associated with an online reputation at Pajamas Media. There are companies which will sell you reports describing how you "look" on the Internet. There is now an industry devoted to finding, deleting or modifying information about us on the Internet. Don't believe they can do it? Why, check out their online reputations!