Monday, June 04, 2007


The new British Olympic 2012 logo cost $800,000 to design but is already being criticized as resembling a Swastika or worse. Samizdata thinks it magnificently suggests "a collapsing structure of some sort, perhaps a building at the moment of demolition."

One thing's for sure, the logo carries not a hint of Olympic origins. Nothing of its quasi-religious, classical roots. The one thing you will never think of looking at his logo was what Keats described:

O Attic shape! Fair attitude! with brede
Of marble men and maidens overwrought,
With forest branches and the trodden weed;
Thou, silent form, dost tease us out of thought
As doth eternity. Cold Pastoral!
When old age shall this generation waste,
Thou shalt remain, in midst of other woe
Than ours, a friend to man, to whom thou say'st,
"Beauty is truth, truth beauty"---that is all
Ye know on earth, and all ye need to know.

It cost damned near a million dollars to come up with this blocky drawing. "That is all Ye know on earth, and all ye need to know."


Blogger tbrosz said...

Actually, it reminds me of the map of Riven on Map Island in the "Riven" game.

6/04/2007 08:33:00 PM  
Blogger Olorijn said...

The BBC wasn't too impressed either, and asked for submissions from the public on their website.

One particular logo was placed at #5, and featured on Newsnight before being hastily removed.

6/04/2007 09:26:00 PM  
Blogger jane said...

No doubt deadpanned about the disjointed, drunken graphic with 34 sides:

“Lord Coe, chairman of the London Games organising committee, said the new logo was ‘edgy”.

“Tony Blair raised hopes that the symbol would leave people ‘inspired to make a positive change in their life".

6/04/2007 09:58:00 PM  
Blogger tony said...

The logo has been named

"Lisa Simpson giving a blow job"

on Tim Worstall's site:

6/05/2007 12:10:00 AM  
Blogger james said...

"You can't get there from here."

6/05/2007 07:37:00 AM  
Blogger John Sadowski said...

lol. that really is a horrible logo.

6/05/2007 07:45:00 AM  

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