Monday, June 04, 2007

Olympia

The new British Olympic 2012 logo cost $800,000 to design but is already being criticized as resembling a Swastika or worse. Samizdata thinks it magnificently suggests "a collapsing structure of some sort, perhaps a building at the moment of demolition."


One thing's for sure, the logo carries not a hint of Olympic origins. Nothing of its quasi-religious, classical roots. The one thing you will never think of looking at his logo was what Keats described:

O Attic shape! Fair attitude! with brede
Of marble men and maidens overwrought,
With forest branches and the trodden weed;
Thou, silent form, dost tease us out of thought
As doth eternity. Cold Pastoral!
When old age shall this generation waste,
Thou shalt remain, in midst of other woe
Than ours, a friend to man, to whom thou say'st,
"Beauty is truth, truth beauty"---that is all
Ye know on earth, and all ye need to know.

It cost damned near a million dollars to come up with this blocky drawing. "That is all Ye know on earth, and all ye need to know."

6 Comments:

Blogger tbrosz said...

Actually, it reminds me of the map of Riven on Map Island in the "Riven" game.

6/04/2007 08:33:00 PM  
Blogger Olorijn said...

The BBC wasn't too impressed either, and asked for submissions from the public on their website.

One particular logo was placed at #5, and featured on Newsnight before being hastily removed.

6/04/2007 09:26:00 PM  
Blogger jane said...

No doubt deadpanned about the disjointed, drunken graphic with 34 sides:

“Lord Coe, chairman of the London Games organising committee, said the new logo was ‘edgy”.

“Tony Blair raised hopes that the symbol would leave people ‘inspired to make a positive change in their life".

6/04/2007 09:58:00 PM  
Blogger tony said...

The logo has been named

"Lisa Simpson giving a blow job"

on Tim Worstall's site:

http://timworstall.typepad.com/timworstall/

6/05/2007 12:10:00 AM  
Blogger james said...

"You can't get there from here."

6/05/2007 07:37:00 AM  
Blogger John Sadowski said...

lol. that really is a horrible logo.

6/05/2007 07:45:00 AM  

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