The new British Olympic 2012 logo cost $800,000 to design but is already being criticized as resembling a Swastika or worse. Samizdata thinks it magnificently suggests "a collapsing structure of some sort, perhaps a building at the moment of demolition."
One thing's for sure, the logo carries not a hint of Olympic origins. Nothing of its quasi-religious, classical roots. The one thing you will never think of looking at his logo was what Keats described:
O Attic shape! Fair attitude! with brede
Of marble men and maidens overwrought,
With forest branches and the trodden weed;
Thou, silent form, dost tease us out of thought
As doth eternity. Cold Pastoral!
When old age shall this generation waste,
Thou shalt remain, in midst of other woe
Than ours, a friend to man, to whom thou say'st,
"Beauty is truth, truth beauty"---that is all
Ye know on earth, and all ye need to know.
It cost damned near a million dollars to come up with this blocky drawing. "That is all Ye know on earth, and all ye need to know."